Clemson’s Marketing Research Club
CU Insights is a marketing research Creative Inquiry that provides students with hands-on experience to prepare them for a career in marketing research and consumer insights.
Students will work both individually and collaboratively in multidisciplinary teams to deliver high-quality research results, gaining valuable insights into the field of marketing research.
Through training, networking opportunities, an industry trip, and hosting Insights Week, students will begin to develop the skills and connections necessary for a successful career in marketing research or related fields.
Our Student’s Tool Bucket:
The research methods students use vary based on the needs of the project.
Here are some of our team’s capabilities.
- In-depth Interviewing
- Focus Group Moderating
- Ethnography
- Projective techniques
- Netnography
- Predictive Modeling
- Videography
- Automated Text Analysis
- Survey Development
- Data mining
Industry Projects
CU Insights takes learning outside of the classroom.
Our students engage in research projects from their very beginning all the way to the final presentations. By working directly with companies, students receive feedback from clients and develop the skill set necessary to thrive.
We help companies locate and solve their business problems with new data, all while expanding student skills.
Academic Projects
Just as marketing research is not limited to industry projects, CU Insights also produces academic research.
By joining forces with professors on academic projects, students can hone skills in research methods less focused on fast paced results.
Students also have the unique opportunity to present their academic projects at academic conferences.
2024-2025 Academic Year Projects
Moral Brandstanding: An Academic Project
By investigating the conjuncture of brands and moral grandstanding—making statements to appear as more moral to others—we can better understand how consumer perceptions change due to brand’s engagement with moral or political movements.
SCCT, The South Carolina Children’s Theater
SCCT is empowering and inspiring new generations through theater, and we are proud to work with them in the Fall 2024 semester. Our students will work with SCCT’s marketing team to explore their consumer base.
Clemson’s Creative Inquiry
What are the barriers to student involvement in Creative Inquiry projects?
For the Fall 2024 Semester, CU Insights is working with Creative Inquiry to explore questions of student engagement and participation.
Our Leaders
Faculty Mentor
Anastasia Thyroff
PhD, MMR.
Associate Professor of Marketing
thyroff@clemson.edu
President
Savannah Shuler
Senior Marketing Major
Minor in Creative Writing Fiction
slshule@clemson.edu
President
Mariam Al-Drubi Nevarez
Senior Marketing Major
Minor in Brand Communications
maldrub@clemson.edu
Insights Week
In addition to our projects, our team hosts an annual Insights Week here on Clemson campus. If you’re curious about marketing research or want to learn more from experts, our educational panels and Brunch-and-Learns are a great way to do so.
We also host a Marketing Research Competition where students can experiment with data sets and predictive modeling for a chance to win prizes.
Insights Week is held during the Spring semester.
Student Application
If you are interested in joining CU Insights, we encourage you to apply.
CU Insights is a 1 credit hour, course that meets at 10 on Fridays. We welcome new students at the beginning of each Fall and Spring semester and ask that students remain with the team for at least two semesters.
If you have any questions about CU Insights, please reach out to us at Insights@clemson.edu.
Information for Potential Clients
We are always looking for new clients to work with. If you are interested in how CU Insights can help your business, we would love to connect with you.
Please reach out to Insights@clemson.edu or thyroff@clemson.edu.