Clemson’s Marketing Research Club
CU Insights is a marketing research Creative Inquiry that provides students with hands-on experience to prepare them for a career in marketing research and consumer insights.
Students will work both individually and collaboratively in multidisciplinary teams to deliver high-quality research results, gaining valuable insights into the field of marketing research.
Through training, networking opportunities, an industry trip, and hosting Insights Week, students will begin to develop the skills and connections necessary for a successful career in marketing research or related fields.
Our Student’s Tool Bucket:
The research methods students use vary based on the needs of the project.
Here are some of our team’s capabilities.
- In-depth Interviewing
- Focus Group Moderating
- Ethnography
- Projective techniques
- Netnography
- Predictive Modeling
- Videography
- Automated Text Analysis
- Survey Development
- Data mining
Industry Projects
CU Insights takes learning outside of the classroom.
Our students engage in research projects from their very beginning all the way to the final presentations. By working directly with companies, students receive feedback from clients and develop the skill set necessary to thrive.
We help companies locate and solve their business problems with new data, all while expanding student skills.
Academic Projects
Just as marketing research is not limited to industry projects, CU Insights also produces academic research.
By joining forces with professors on academic projects, students can hone skills in research methods less focused on fast paced results.
Students also have the unique opportunity to present their academic projects at academic conferences.
2024-2025 Academic Year Projects
Moral Brandstanding: An Academic Project
By investigating the conjuncture of brands and moral grandstanding—making statements to appear as more moral to others—we can better understand how consumer perceptions change due to brand’s engagement with moral or political movements.
SCCT, The South Carolina Children’s Theater
SCCT is empowering and inspiring new generations through theater, and we are proud to work with them in the Fall 2024 semester. Our students will work with SCCT’s marketing team to explore their consumer base.
Clemson’s Creative Inquiry
What are the barriers to student involvement in Creative Inquiry projects?
From the Fall of 2024 to Spring of 2025, CU Insights worked with Creative Inquiry to explore questions of student engagement and participation.
Insights Week 2025
This past March, CU Insights hosted its third annual Insights Week, inviting industry speakers from across the country to discuss with students what a career in marketing research could look like for them. Students had the opportunity to attend Brunch & Learns, an Expert Panel, and a Research Competition with prizes for data analysis.
Our Leaders
Faculty Mentor
Anastasia Thyroff
PhD, MMR.
Associate Professor of Marketing
thyroff@clemson.edu
VP Programming
Michael Killian
Senior Management Major
Emphasis in Business Analytics
killia2@clemson.edu
VP Programming
Hailey Herzog
Senior Marketing Major
Minor in Political & Legal Theory
hherzog@clemson.edu
VP Client Management
Anna O’Cain
Senior Marketing Major
Minor in Brand Communications
arocain@clemson.edu
VP Client Management
Cooper Norris
Senior Marketing Major
Minor in Psychology
mnorri3@clemson.edu
2024 Industry Trip
Each fall, CU Insights hosts an industry trip for students to learn from marketing research and innovation professionals. This past fall, students had the opportunity to visit SKIM Marketing Research, the Coca-Cola Company, and the Chick-fil-A Innovation Lab in Atlanta, GA.
Student Application
If you are interested in joining CU Insights, we encourage you to apply.
CU Insights is a 1 credit hour, course that meets from 10:00-12:30 on Fridays. We welcome new students at the beginning of each Fall and Spring semester and ask that students remain with the team for at least two semesters.
If you have any questions about CU Insights, please reach out to us at Insights@clemson.edu.
Applications for Spring 2025 will be announced on our instagram @cuinsights
Information for Potential Clients
We are always looking for new clients to work with. If you are interested in how CU Insights can help your business, we would love to connect with you.
Please reach out to Insights@clemson.edu or thyroff@clemson.edu.