On January 7, 2019 the Clemson University football team defeated Alabama to win their third national championship in school history. Emotions were running high for the Tiger fans: smiles, cheers, hugs. But amid all the ear to ear grins in the stadium were tears. Christian Wilkins, football player and senior communications major, later apologized to the Clemson fans for his display of emotions. “I’m not sorry that I cried, I’m just sorry that I’m an ugly crier,” Wilkins said. Happy crying, ugly or not, is a display of emotion that psychologist Dr. Oriana Aragon in the Department of Marketing refers to as a dimorphous expression. Dimorphous expressions are two contrasting physical displays that manifest from a single, intense emotional experience. Yet, they are not just seen in trophy winning athletes. The urge to pinch a cute child’s cheek, or an awkward laugh when experiencing fear at a haunted house are also dimorphous emotions. “We see them all the time, but we never stop to ask why we do it or even what it communicates,” Aragon said.